Hook of the Week: Writer’s Block Buster

Hey, Kevin here with a great way to use the 60-Second Sales Hook as a “quick start” to your writing.
I just received this email from a pro copywriter and I love how he used the formula to get the juices flowing…
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Last weekend I had to write a mini-landing page with a headline, one introductory line, and some bullet points.  I was having a tough time making that intro line interesting.  I tried a bunch of “If…then…” stuff but wasn’t happy with anything that came out.

Then I tried using your 60 sales hook formula.  I struggled at first because I had never used it before and didn’t know if this was even the right place for it.  Especially because I had so little room to write.  But as I worked through it something “clicked”.  The formula suddenly made a lot of sense, and I started to realize how frequently and easily it can be applied.

Anyway here’s what I came up with:

Nobody knew who these art enthusiasts were… but after adopting these 7 habits… they became some of the most famous (and respected) collectors in history.  Find out what they did differently in my FREE Report “The Secret Lives of Art Collectors”.  In this report you’ll discover…

It’s far from perfect, but more compelling than what I had before.  Best part, just writing this first hook transformed the formula from “a cool idea” that I understood “in theory” to being a tool I feel confident using.

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Bravo, Brian.

If you’re having trouble getting started, need help polishing of your copy or planning out your funnel, you can book a private 1-1  call with me at this link right here (limited time offer) …

http://60secondsaleshook.com/consult/

Kevin

 

7 replies
  1. Mary Greene
    Mary Greene says:

    Kevin, sure I’m the one who forgot to write you a fan letter weeks, months, years ago.

    Shame, shame, shame!

    After my son walked in your same footsteps as a stand-up, improv, writing, and video-making machine,

    While I sank in busy-work quicksand,

    Losing my mojo minute by minute. . .

    Then ZAP

    Your 60-second hook lifted me up

    And like sweet James, “I feel good as I know that I should now!”

    Your loyal fan,
    Mary Greene

  2. Joe
    Joe says:

    Yeah, this is great. Yesterday I was feeling lethargic and used the formula to get my writing juices flowing. I just got turned on to it, and it was my first time trying it out. It works.

    I just read your book this week, and now I have a framework to get going on a few projects.

    I also noticed the classic story framework in there, so I did some research on the Hero’s Journey Template and see the connection there, as well as its potential.

    1 important question occurred to me though, as I was writing my first 60 Sec Sales Hook. Where is the best place to use this in the sales process? Should I read it verbatim in video? Stretch out into slides of a VSL? Is it best as a short form landing page? Is it the intro to longer form copy?

    Anyway, thanks for making this available!

    • Kevin Rogers
      Kevin Rogers says:

      Hey Joe… thanks for writing…

      1 important question occurred to me though, as I was writing my first 60 Sec Sales Hook. Where is the best place to use this in the sales process? Should I read it verbatim in video? Stretch out into slides of a VSL? Is it best as a short form landing page? Is it the intro to longer form copy?

      Good questions…

      There are no limits to how you could use the formula – it’s infinitely flexible, but here are some guidelines…

      1. The best place to use it is on a landing page offering a quality lead magnet. EX: https://gnowfglins.leadpages.net/free/

      2. Yes, read it verbatim – at least to start – but do 3 or 4 takes. The more you read it the more natural it will sound.

      3. Yes, you can go straight slides like I did here: http://thecopywritersedge.com/copywriting/grab-your-free-download-of-the-60-second-sales-hook/ – or straight to camera (like Wardee’s example above) or a combo.

      4. For long-form copy, try using the formula to spread your story throughout the sales letter or VSL script. Spreading it out is a great way to leave cliffhangers that keep the reader engaged. You could also do this in an email series.

      Hope that helps,
      Kevin

  3. Kevin
    Kevin says:

    Hi Marcin,

    One of the things I love about the KLT hook is seeing it used by marketers instinctively. People who’ve haven’t read my book or seen the formula, but inherently understand how to share good information.

    That is a gift, and a big advantage in business. Isn’t it incredible how few companies tell their story well, if at all?

    Anyway, you nailed it. I didn’t invent the structure… it’s a story formula, pure and simple. What people appreciate is how I’ve been able to connect the dots and show the money trail with the formula. And I have a blast teaching this stuff.

    Thanks for your comments.

    Kevin

  4. Marcin
    Marcin says:

    Awesome. This is what I like about useful knowledge.

    Kevin, you know that you didn’t really invent anything new, but the application and the way you passed this knowledge on, where it’s simple to understand and just clicks when you start using it, is just amazing.

    My Teacher (Chinese meditation practice) says something like: People have written books about this, but it can be explained in one sentence, here it is… (about a different topic of course, but you get what I’m getting to).

    Again. Thanks Kevin

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